How do voters choose their candidates?
- Psychologically:
    - Party identification
        - Some people vote Dem every year
        - Some people vote Rep every year
        - Some people say they're Independent but are on party lines
    - Perception of the candidate
        - Hate/love a candidate; actually turn out because to vote for
          or sometimes against.
    - Issue Preference (most rational choice, less common)
        - Esp. in this election, perceptions can override voters who
          usually vote this way when the candidate is polarizing
        - Works best for very ideologically focused candidates.
V.O. Key on why voters vote how they do
    - Victory is "Voice of the people is an echo"
    - Voters say/represent what you want to hear.
    - "Voters are not fools." They are "rationally and
      responsibly...moved by concern about central and relevant
      questions."
    - Argues that, in the US at least, *everyone* is an issue preference
      voter.
But, for ex., the Exit Polls in 2004 actually had Terrorism/Iraq as a
swing issue between Bush and Kerry.
This is an obviously irrational central issue, because those that ranked
lower, healthcare, education, taxes, affect far more people.

- Because elections are so expensive, often electability is more
  important than fitness.
- Does high turnout really make a healthy democracy?
- Well, democracies are sometimes made more healthy by intangible
  freedoms like of the press, speech, assembly.