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+How do voters choose their candidates?
+- Psychologically:
+    - Party identification
+        - Some people vote Dem every year
+        - Some people vote Rep every year
+        - Some people say they're Independent but are on party lines
+    - Perception of the candidate
+        - Hate/love a candidate; actually turn out because to vote for
+          or sometimes against.
+    - Issue Preference (most rational choice, less common)
+        - Esp. in this election, perceptions can override voters who
+          usually vote this way when the candidate is polarizing
+        - Works best for very ideologically focused candidates.
+V.O. Key on why voters vote how they do
+    - Victory is "Voice of the people is an echo"
+    - Voters say/represent what you want to hear.
+    - "Voters are not fools." They are "rationally and
+      responsibly...moved by concern about central and relevant
+      questions."
+    - Argues that, in the US at least, *everyone* is an issue preference
+      voter.
+But, for ex., the Exit Polls in 2004 actually had Terrorism/Iraq as a
+swing issue between Bush and Kerry.
+This is an obviously irrational central issue, because those that ranked
+lower, healthcare, education, taxes, affect far more people.
+
+- Because elections are so expensive, often electability is more
+  important than fitness.
+- Does high turnout really make a healthy democracy?
+- Well, democracies are sometimes made more healthy by intangible
+  freedoms like of the press, speech, assembly.